Sunday, March 25, 2012

One of the Most Welcoming Jewelry shopping experiences

Nancy and David Fine Jewelry

THE STORY: This is how we got there:

This story started a few months ago, when I re-associated with an old jewelry friend from India. He wanted my help to market his extremely fine quality fine jewelry products in US. After several attempts of getting my regular Sterling Silver Jewelry buyers to buy these high end one-of-a-kind jewels, we started with cold calling.
With little know-how of the stores and very light weight recommendations, we went cold calling starting from North Jersey till we came across the warm and cheerful jewelry store in Millburn, Nancy and David Fine Jewelry Store.

ABOUT THE PRODUCT: Something of an intrigue

Yash is a designer by heritage, education and passion. He has created some of the most spectacular jewelry pieces that you can think of. A short while ago, he came up with this absolutely fabulous new collection of jewelry line, "Adrishya" (which means INVISIBLE). The concept, unlike the actual manufacturing, is rather simple- a marvelous fusion of two techniques, the extremely modern invisible setting and the ancient Polki setting.
The invisible setting is unbelievably modern in every sense. The technique requires machine casting and stone cutting in a very contemporary fashion and most of all the styling is very clean and modern.
Polki on the other hand is almost ancient in the way the stones are polished and set. The technique calls for generations of practice of dealing with stones and metal.

The big deal here, is the final outcome of the way these two techniques merge together to create FABULOUS jewels with excellent quality of diamonds and colored stones set in 18K gold.

The style is contemporary and bold, magnificent and elegant.

THE STORE: An Exhilarating Experience

It looks less like a store, more like a welcoming friends home. And then you open the door to be welcome to a jazz of glamor and glitter with diamonds all over. The classic range is right in front of you in counters lined up along both sides of the long store. It is extremely high end but not in the least bit inhibiting. You walk in to a range of exquisite pieces. These are obviously classic but there is a difference. These are not definitely not your run of the mill Tiffany style jewels.

Along the wall on one side, there are small showcases boasting of exclusive designs in fascinating gemstones. Here you will not find an array of designers with cookie cutter designs, instead you will find fabulous jewels some designed and others hand picked by Nancy and David themselves.

You move in further down and you will now find the most fascinating jewels in colored stones and truly 'designer' in nature.

While you absolutely fill your senses with the beauty of jewels and the enriching sights and just when you are almost overwhelmed with the gorgeous collection, they offer you the richest of wines from there onsite open bar.

The Experience:

When you walked in, you knew you came in for a shopping experience... when you walk out, you realize that you have enjoyed your day out. It is simply relaxing and enjoyable. It is truly the lure of that experience alone that can bring you back into the store. The excellent jewelry that you will land up buying is just the bonus memoir of that experience.

Surbhi S Gupta


  1. interesting.. traditional jeweleries are always in demand just their style changes with time.These days online jewelry can made it easier to select the styles and designs.